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Screenshot of Google Search result for "Tim Peter Digital Reset." The author's website outranks Amazon and Google Books, illustrating why brand is so important in the age of AI. In short, brand isn't everything; it's the only thing.
Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Strategy

Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)

Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish…

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Screenshot of ChatGPT chat asking whether it is better to have brand apps appear within the chat or to have customers ask for the brand by name. ChatGPT responded by saying, "Short answer: Brands win more by being asked for by name than by merely appearing inside ChatGPT" In short, "your brand is the prompt."
Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)

The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion…

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Screenshot of Google AI Mode answering the question "How screwed is my brand this year?" to illustrate the point of what changed in AI and marketing this year and what comes next.
What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)
Podcast, Artificial Intelligence (AI), content marketing, Digital Transformation, E-commerce, Marketing, Strategy

What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)

2025 has not been a year of incremental change. We’re living through dramatic changes. Most marketers and e-commerce folks started the year “playing with AI.” Now we’re considering when it…

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Photo of children pointing to the horizon in silhouette to illustrate the ideas of what I'm most thankful for this year.
The Five Things I’m Thankful For This Year (Episode 475)
Podcast, Artificial Intelligence (AI), Digital Transformation, Leadership, Marketing, Personal, Social Media, Strategy

The Five Things I’m Thankful For This Year (Episode 475)

I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for…

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Team brainstorming content ideas to illustrate the point that agentic AI will not kill your content marketing.
Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)
Podcast, Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Strategy

Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)

We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT…

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