Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
Why Nobody Has a Marriott Bonvoy Tattoo (Digital Reset Foundations Episode 513)
I’ve seen plenty of Harley-Davidson tattoos on people who love that brand. I have never once seen a Marriott Bonvoy tattoo. The room laughed when I said that at a…
Traffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)
Quick show of hands. How many of you have sat in a meeting where somebody said traffic is down and then treated it like the building was on fire? Tim’s…
AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)
AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how far we’ve come... and how fast. What hasn’t changed?…
Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)
People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are not trivial numbers. J.Crew…
Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)
Zero. That's how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of…
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)
Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they'd extract a toll from everyone building on top of…