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Woman checking into a hotel to illustrate the idea that Google built an AI hotel booking engine and independent hotels weren't invited.
Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)
Artificial Intelligence (AI), Hotel Marketing, Marketing, Podcast, Strategy

Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)

Zero. That's how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of…

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Screenshot of Big Tech's current stock prices to illustrate why Google won't win by selling AI. And neither will anyone else.
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they'd extract a toll from everyone building on top of…

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Young woman browsing website on phone to illustrate the idea that your customer already made up their mind before visiting your site
Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)

Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…

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Photo of man writing in notebook to illustrate the idea that the brands AI recommends give customers something generic content never could
The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)

The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years as “content shock.”…

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Tim Peter and Steve Cummins asking if AI is doing all the work are you building skills
Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)

If AI is doing all the work — the writing, the research, the analysis — what happens to the people who are supposed to decide whether the work is any…

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