Why Nobody Has a Marriott Bonvoy Tattoo (Digital Reset Foundations Episode 513)
I’ve seen plenty of Harley-Davidson tattoos on people who love that brand. I have never once seen a Marriott Bonvoy tattoo. The room laughed when I said that at a…
Traffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)
Quick show of hands. How many of you have sat in a meeting where somebody said traffic is down and then treated it like the building was on fire? Tim’s…
AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)
AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how far we’ve come... and how fast. What hasn’t changed?…
Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)
People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are not trivial numbers. J.Crew…
Google Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)
Zero. That's how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of…