Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring "more harm than good," up from…
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
I’ve got a big secret for you today: Brands winning in AI didn't pivot to an AI-first strategy six months ago. Almost universally, they've been building direct customer relationships, earning…
