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Line art of a robot outweighing a marketer on a scale to illustrate the idea of whether marketers can keep up with AI
Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)

My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful…

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Cover illustration of Tim Peter's new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
Customer Experience, Digital Transformation, E-commerce, Marketing, Podcast, Strategy

Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)

This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.…

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Screenshot of Google search results asking if you should use AI to create content
Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)
Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Podcast, Strategy

Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)

Google may have just told marketers they can never use AI to create content. Or... maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI…

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Team collaborating at computer to illustrate the idea that AI can't save bad strategy.
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy

AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)

If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.…

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