Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…
One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)
2025 has not been a year of incremental change. We’re living through dramatic changes. Most marketers and e-commerce folks started the year “playing with AI.” Now we’re considering when it…
Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)
We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT…
Rethinking Your Website in the Age of AI (Episode 473)
With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to…