Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…
Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)
If asked, “Who really owns your customer?” most marketing leaders would answer the instantly: "We do." But ownership isn't a feeling. It's a real, powerful, measurable outcome. For most businesses…
Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
For years, tech titans have chased the holy grail of "the everything app." It turns out we already had one: Google Search. But a massive shift is underway. Google is…
Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496)
Last week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly…
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…