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thinks out loud

Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts.
The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)

Rand Fishkin's team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…

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A professional hotel concierge providing personalized service in a modern, minimalist lobby, representing the transition from traditional search engines (SEO) to AI digital assistants and GEO strategy for your brand.
SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)
Artificial Intelligence (AI), Digital Reset, E-commerce, Podcast, Search, SEO, Strategy

SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)

There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through…

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Woman with a tattoo that says "I heart brand" to illustrate the idea of why nobody has a Marriott Bonvoy tattoo
Why Nobody Has a Marriott Bonvoy Tattoo… And Why That Matters in the Age of AI (Episode 482)
Podcast, Artificial Intelligence (AI), Brand, E-commerce, Hotel Marketing, Marketing, Strategy

Why Nobody Has a Marriott Bonvoy Tattoo… And Why That Matters in the Age of AI (Episode 482)

I’ve never seen a single person with a tattoo for Marriott Bonvoy, the hotel brand’s “loyalty” program. Or, for that matter, for Hilton Honors (its loyalty program) or Wyndham Rewards…

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Screenshot of Google AI Mode answering a question about branding to illustrate the idea of how AI is changing the way customers choose brands
AI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478)
Podcast, Artificial Intelligence (AI), E-commerce, Marketing, Strategy

AI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478)

As I’ve mentioned in the past, last year was not about incremental change. Nope. It was all about dramatic change. We all started off last year “playing with AI.” Today?…

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