Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast)
We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT…
Rethinking Your Website in the Age of AI (Episode 473)
With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to…
In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)
I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you…
Revisiting “The New SEO” (Podcast)
Are you as sick as I am of hearing people claim that SEO is dead? I mean, c'mon. How is that we keep regurgitating the same foul nonsense to drive…
Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast)
I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that…