Skip to content
Screenshot of Google Search result for "Tim Peter Digital Reset." The author's website outranks Amazon and Google Books, illustrating why brand is so important in the age of AI. In short, brand isn't everything; it's the only thing.
Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Strategy

Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)

Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish…

View Full Post
Screenshot of ChatGPT chat asking whether it is better to have brand apps appear within the chat or to have customers ask for the brand by name. ChatGPT responded by saying, "Short answer: Brands win more by being asked for by name than by merely appearing inside ChatGPT" In short, "your brand is the prompt."
Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)

The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion…

View Full Post
Screenshot of Google AI Mode answering the question "How screwed is my brand this year?" to illustrate the point of what changed in AI and marketing this year and what comes next.
What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)
Podcast, Artificial Intelligence (AI), content marketing, Digital Transformation, E-commerce, Marketing, Strategy

What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)

2025 has not been a year of incremental change. We’re living through dramatic changes. Most marketers and e-commerce folks started the year “playing with AI.” Now we’re considering when it…

View Full Post
Screenshot of Amazon inside Perplexity Comet browser showing how Comet offers to use its assistant and find related products. Illustrates why Amazon is suing — and what this means for the future of AI and marketing
What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Social Media, Strategy

What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)

You may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from…

View Full Post
Smiling couple using their mobile phone to demonstrate the idea of customers asking AI to find your business by name: "the brand is the prompt."
What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)
Podcast, Artificial Intelligence (AI), Brand, Digital Transformation, E-commerce, Marketing, Strategy

What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)

I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in…

View Full Post
Back To Top
Search