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Screenshot of Big Tech's current stock prices to illustrate why Google won't win by selling AI. And neither will anyone else.
Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Google Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)

Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they'd extract a toll from everyone building on top of…

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Young woman browsing website on phone to illustrate the idea that your customer already made up their mind before visiting your site
Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)

Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…

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Photo of man writing in notebook to illustrate the idea that the brands AI recommends give customers something generic content never could
The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)

The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years as “content shock.”…

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Hands holding a large amount of cash to illustrate the real cost of not owning your customer
The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498)
Artificial Intelligence (AI), Distribution, E-commerce, Marketing, Podcast, Strategy

The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498)

The platforms sending you customers today are systematically making themselves indispensable... and charging you more for that privilege every quarter. Organic channels are down 20–30% for many companies, across a…

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Screenshot of Google I/O logo to illustrate the idea of "Google's Everything App" that they announced at the conference.
Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
Artificial Intelligence (AI), Customer Experience, E-commerce, Podcast, Search, Strategy

Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)

For years, tech titans have chased the holy grail of "the everything app." It turns out we already had one: Google Search. But a massive shift is underway. Google is…

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