If asked, “Who really owns your customer?” most marketing leaders would answer the instantly: "We do." But ownership isn't a feeling. It's a real, powerful, measurable outcome. For most businesses…
Last week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly…
Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech's Q1 2026 earnings suggest they might have missed that meeting. Google's search queries hit an all-time…
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…
