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Construction worker building a foundation as a metaphor for why the long game matters for AI strategy success
The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)
Artificial Intelligence (AI), Digital Reset, Podcast, Strategy

The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)

I’ve got a big secret for you today: Brands winning in AI didn't pivot to an AI-first strategy six months ago. Almost universally, they've been building direct customer relationships, earning…

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Photo of wooden card catalog drawer open to illustrate the foundational idea of moving from card catalogs to concierges — and making SEO and GEO work together
The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)
Artificial Intelligence (AI), Digital Reset, Podcast, SEO, Strategy

The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)

Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies are using AI,…

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Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts.
The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)

Rand Fishkin's team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…

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Screenshot of Expedia app within ChatGPT to illustrate the idea that ChatGPT is bailing on its initial agentic commerce approach.
Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487)
Artificial Intelligence (AI), Digital Reset, Podcast, Strategy

Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487)

OpenAI launched in-chat checkout in September 2025, promising that users could shop and buy directly inside ChatGPT. Analysts forecast trillions in sales. Then, just last week, the company pulled back:…

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A professional hotel concierge providing personalized service in a modern, minimalist lobby, representing the transition from traditional search engines (SEO) to AI digital assistants and GEO strategy for your brand.
SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)
Artificial Intelligence (AI), Digital Reset, E-commerce, Podcast, Search, SEO, Strategy

SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)

There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through…

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