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Business meeting with diverse professionals to illustrate the idea of a complete roadmap for owning your customer
The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Social Media, Strategy

The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)

Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”…

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Screenshot of Amazon inside Perplexity Comet browser showing how Comet offers to use its assistant and find related products. Illustrates why Amazon is suing — and what this means for the future of AI and marketing
What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)
Podcast, Artificial Intelligence (AI), Customer Experience, E-commerce, Marketing, Social Media, Strategy

What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)

You may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from…

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Photo of children pointing to the horizon in silhouette to illustrate the ideas of what I'm most thankful for this year.
The Five Things I’m Thankful For This Year (Episode 475)
Podcast, Artificial Intelligence (AI), Digital Transformation, Leadership, Marketing, Personal, Social Media, Strategy

The Five Things I’m Thankful For This Year (Episode 475)

I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for…

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Smiling couple using their mobile phone to demonstrate the idea of customers asking AI to find your business by name: "the brand is the prompt."
What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)
Podcast, Artificial Intelligence (AI), Brand, Digital Transformation, E-commerce, Marketing, Strategy

What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)

I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in…

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Woman looking at a website on her phone to illustrate the concept of rethinking your website in the age of AI.
Rethinking Your Website in the Age of AI (Episode 473)
Podcast, Artificial Intelligence (AI), content marketing, E-commerce, Marketing, Strategy

Rethinking Your Website in the Age of AI (Episode 473)

With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to…

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