Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech's Q1 2026 earnings suggest they might have missed that meeting. Google's search queries hit an all-time…
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can…
