What is a "brand story" anyway?
Companies increasingly rely on their brand story to attract customers. But what is a brand story, anyway? Thinks helps you sort out your brand story.
Subdomains and Subdirectories for Branding
How do the URL's, subdirectories and subdomains you choose affect your brand? Tim Peter Thinks takes a look.
The iPhone launch that wasn't. What you can learn from the Apple's iPhone (not) 5 announcement.
Apple iPhone 5? What iPhone 5. Apple didn't meet expectations with its iPhone release today. Here's why that matters.
Can You Market Luxury Brands Online?
Luxury brands seem to be failing online. But is online the problem? Or the solution?
Small Business Ecommerce Link Digest – April 11, 2008 Small Business Ecommerce Link Digest – March 28, 2008 Small Business Ecommerce Link Digest – April 11, 2008
The weekly link juice bucket holds branding advice from Fred Wilson, Search Engine Land, Ben McConnell and Distilled. Mmm... distilled juice.