If asked, “Who really owns your customer?” most marketing leaders would answer the instantly: "We do." But ownership isn't a feeling. It's a real, powerful, measurable outcome. For most businesses…
Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech's Q1 2026 earnings suggest they might have missed that meeting. Google's search queries hit an all-time…
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
