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Young woman browsing website on phone to illustrate the idea that your customer already made up their mind before visiting your site
Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)

Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…

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Construction worker building a foundation as a metaphor for why the long game matters for AI strategy success
The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)
Artificial Intelligence (AI), Digital Reset, Podcast, Strategy

The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)

I’ve got a big secret for you today: Brands winning in AI didn't pivot to an AI-first strategy six months ago. Almost universally, they've been building direct customer relationships, earning…

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