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Line art of ship sailing towards iceberg to illustrate the idea that people hate AI.
55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)

Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring "more harm than good," up from…

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Photo of Tim Peter on the Digital Reset podcast talking about what happened when AI made content free and what became priceless as a result.
AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)
Artificial Intelligence (AI), Brand, Podcast, Strategy

AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)

The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…

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Photo of wooden card catalog drawer open to illustrate the foundational idea of moving from card catalogs to concierges — and making SEO and GEO work together
The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)
Artificial Intelligence (AI), Digital Reset, Podcast, SEO, Strategy

The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)

Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies are using AI,…

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Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts.
The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)

Rand Fishkin's team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do…

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Screenshot of ChatGPT app in practice to illustrate whether it's a good idea for your business to have a ChatGPT app
Should Your Business Have a ChatGPT App? (Episode 479)
Podcast, Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Strategy

Should Your Business Have a ChatGPT App? (Episode 479)

ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for…

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