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Photo of woman presenting budget ideas to executives to illustrate the idea of winning your digital budget next year.
Numbers Don’t Win Your Digital Budget. Your Story Does. (Digital Reset Foundations Episode 514)
Artificial Intelligence (AI), Digital Reset, E-commerce, Podcast, Strategy

Numbers Don’t Win Your Digital Budget. Your Story Does. (Digital Reset Foundations Episode 514)

Don’t we all love building budgets for next year? Or, even better, selling our budgets into the C-suite? OK, seriously, it’s not as bad as you might think. Your job…

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Woman with a tattoo that says "I heart brand" to illustrate the idea of why nobody has a Marriott Bonvoy tattoo
Why Nobody Has a Marriott Bonvoy Tattoo (Digital Reset Foundations Episode 513)
Artificial Intelligence (AI), Digital Reset, Hotel Marketing, Loyalty, Marketing, Podcast, Strategy

Why Nobody Has a Marriott Bonvoy Tattoo (Digital Reset Foundations Episode 513)

I’ve seen plenty of Harley-Davidson tattoos on people who love that brand. I have never once seen a Marriott Bonvoy tattoo. The room laughed when I said that at a…

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Woman clicking link in tablet to illustrate that clicks are overrated
Traffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)
Artificial Intelligence (AI), content marketing, Digital Reset, Marketing, Podcast, Strategy

Traffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)

Quick show of hands. How many of you have sat in a meeting where somebody said traffic is down and then treated it like the building was on fire? Tim’s…

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Three professionals collaborating to illustrate the idea that AI won't save a bad strategy
AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)
Artificial Intelligence (AI), Digital Reset, Marketing, Podcast, Strategy

AI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)

AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how far we’ve come... and how fast. What hasn’t changed?…

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Screenshot of Google Search for Digital Reset podcast to illustrate the idea that Google's most valuable search is your brand name.
Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)
Artificial Intelligence (AI), Digital Reset, E-commerce, Marketing, Podcast, Strategy

Google’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)

People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are not trivial numbers. J.Crew…

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