Do your campaigns do this?
Grok Dot Com analyzes the failure of Elf Yourself. Here's how to do fun and still succeed.
"Do It Wrong Quickly" – Book Review of the Week-ish
Capsule book review of Mike Moran's "Do It Wrong Quickly." A great book for inexperienced web marketers and an entertaining refresher for veterans.
Top Content in January
Readers showed interest this month in small business web hosting, e-commerce strategy, book reviews and Twitter.
Why splash screens suck (Guide to Small Business E-commerce Strategy)
Your customers want real information about your small business, not flashy animations or splash screens. Analyze the few times business can use a splash screen effectively.
What's the value of Web 2.0 to e-commerce? Maybe not as much as we think
Blocking and tackling are more important than blogging and tagging in e-commerce. Get your objectives and strategies set first, then look at Web 2.0 technology.