Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
Your Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)
Most marketing leaders are optimizing for AI recommendations. That's the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the…
The Brands AI Recommends Give Customers Something Generic Content Never Could – Digital Reset Foundations (Episode 505)
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years as “content shock.”…
Steve Cummins: If AI Is Doing All the Work, Are You Building Skills or a House of Cards? — Part 2 of 2 (Digital Reset Episode 504)
If AI is doing all the work — the writing, the research, the analysis — what happens to the people who are supposed to decide whether the work is any…
Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)
Marketing exists to drive revenue. That might sound obvious. But given how obsessed many of us can be with AI tools, content calendars, and channel optimization, it's a surprisingly easy…
Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)
Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half…
The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501)
The brands winning in AI right now didn't pivot when AI arrived. They didn't need to. Everything they'd built over years — direct customer relationships, earned reviews, credible content, clear…