Want to know more about what drives digital marketing, ecommerce, and digital transformation? Do you want your business to compete effectively in a landscape dominated by the Frightful Five (Amazon, Google, Facebook, Apple, Microsoft)? Curious how businesses like Booking.com, OpenTable, Airbnb, and Uber used digital to connect with customers? Then you’ve come to the right place. Every week, the Thinks Out Loud Podcast explores what works in the worlds of ecommerce, digital marketing, digital transformation, and digital strategy.
Host Tim Peter offers an insightful look under the hood of some of the world’s top companies and helps you apply their strategies to your business — all in just 20 minutes or less. Why not check out the latest episodes right here — or subscribe in your favorite podcast app today.
One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)
The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,…
55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)
Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring "more harm than good," up from…
AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)
The cost of producing a 1,500-word article has collapsed to somewhere near zero. That's the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting…
Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491)
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search…
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend…
The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)
I’ve got a big secret for you today: Brands winning in AI didn't pivot to an AI-first strategy six months ago. Almost universally, they've been building direct customer relationships, earning…