One way to get customers to do what you want…
Senator Clinton's campaign website demonstrates an effective call-to-action strategy.
Election Day: Give your customers something to vote for
Customers need to know why you want them to act, not just what action to take.
Collecting your competitive data (Guide to Small Business Ecommerce Strategy)
Developing an effective online marketing and ecommerce strategy depends on easy access to information. This technique helps you do just that.
Small Business Ecommerce Link Digest – May 16, 2008
The weekly link love continues: Twitter, competitive analysis, Mike Moran, Tim Ash and YouTube. All for you.
Know what your competition is doing (Guide to Small Business Ecommerce Strategy)
Your competition can undermine even the best strategy. Here are tips for seeing what they're up to ahead of time.