Tracking Conversion: Web Analytics Fundamentals
The Web Analytics Fundamentals series looks into conversion rates.
When is a falling conversion rate OK?
Want to grow your conversion rate? Of course you do. But when is it OK to have your conversion rate shrink? Thinks takes a look.
Should you care about your competition's conversion rate?
Knowing your conversion rate is critical. But what about your competitors? Should you care about your competition's conversion rate? Thinks takes a look.
What Exactly is an "Industry Average" Conversion Rate?
What is your industry average conversion rate? And should you care?
Do you need to redesign your website?
How do you know when it's time to redesign? More important, how do you know when you shouldn't?