What your customers are doing after visiting their favorite social sites
I mentioned the other day how it’s all e-commerce. Now, a recent report from Experian Hitwise (PDF link) illustrates that point.
Roughly 6 out of 10 “active Facebook users (those visiting the site at least once per month)” visit 15 times or more. And 7% of those folks (or something like 32 million people monthly) immediately visit an e-commerce site:
The report calls out the following sites:
If that’s not interesting enough, you’ve also got a huge number of search and email activity following those Facebook visits:
And all of this wouldn’t be near so fascinating if it weren’t for these two facts:
- Fully 91% of online adults today access social media in a given month, and…
- Among 18-24 year old’s, that number climbs (!) to 98% (!!!)
I frequently quote William Gibson’s maxim, “The future is already here; it’s just not evenly distributed.” The future is already here, indeed. And it’s a social, local, mobile future for sure, both in media and commerce.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
Technorati Tags: 2011 predictions, brand building, branding, content strategy, Data-Driven Marketing, E-commerce, e-commerce, e-commerce satisfaction, E-commerce strategy, e-marketing, ecommerce, F-commerce, Facebook, facebook, integrated marketing, internet business, internet marketing, marketing, marketing best practices, marketing predictions, measurement, metrics, online brand building, online marketing, social, social commerce, social marketing, social media, social media predictions, social search, social strategy
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