What your customers are doing after visiting their favorite social sites

I mentioned the other day how it’s all e-commerce. Now, a recent report from Experian Hitwise (PDF link) illustrates that point.

Roughly 6 out of 10 “active Facebook users (those visiting the site at least once per month)” visit 15 times or more. And 7% of those folks (or something like 32 million people monthly) immediately visit an e-commerce site:

The report calls out the following sites:

If that’s not interesting enough, you’ve also got a huge number of search and email activity following those Facebook visits:

And all of this wouldn’t be near so fascinating if it weren’t for these two facts:

1. Fully 91% of online adults today access social media in a given month, and…
2. Among 18-24 year old’s, that number climbs (!) to 98% (!!!)

I frequently quote William Gibson’s maxim, “The future is already here; it’s just not evenly distributed.” The future is already here, indeed. And it’s a social, local, mobile future for sure, both in media and commerce.

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