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The Top Facebook Marketing Tips from HITEC

I recently chaired a couple of social media panels at HITEC, the world’s largest technology show focused on the hospitality industry, and wanted to share some key learnings from top travel and hospitality brands.

First, Randi Zuckerberg, Facebook’s marketing director (and founder Mark Zuckerberg’s sister), opened with these Top Ten Tips for Marketing on Facebook:

Tip #10: Use crowdsourcing. Ask questions, encourage responses from your Facebook friends and fans.

Tip #9: Post engaging/creative content. Obvious, but overlooked by many businesses.

Tip #8: Connect socially via mobile. Says Zuckerberg, “We’re just on the tip of figuring this out.” As I’ve mentioned before, mobile is often social, too.

Tip #7: Use Facebook as a booking engine/for transactions. Get ready for F-commerce.

Tip #6: Embrace social and sustainable causes.

Tip #5: Stay timely and relevant. Again, obvious. But most people dip into social for a time. If it’s not relevant at the time they’re visiting, you’ve lost the customer.

Tip #4: Track keywords and analytics. Don’t just respond to brand terms, but also locations, etc. Again, as social and mobile merge, this will be more important.

Tip #3: Include & Feature your fans. Consumers like to feel involved. What better way than to feature them in your efforts? (With permission, of course).

Tip #2: Timely contest & promotions. See Tip #5 above.

Tip #1 Treat “fans” special. If your customers are helping tell your story, why not find ways to thank them?

Other interesting tidbits from the conference:

  • The fastest growing demographic on Facebook is 50+. Social media’s not just for kids anymore.
  • “Monitoring social is the canary in a coal mine. You can be the conduit to solving problems for customers.” This from @JetBlue, who really seems to get social media as a brand.
  • The average person on Facebook has about 150 friends (i.e., Dunbar’s number). But, their influence among that group varies.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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