Super Social and Search Tips Before the Big Game (Small Business E-commerce Link Digest – February 3, 2012)

This weekend marks one of the biggest days of the years for marketers: the annual Ad Bowl among commercials during some kind of football game or something (I kid, I kid… let’s face it: my beloved Giants are going to crush QB-turned-male-model Tom Brady). But, with props to the great Gary Vaynerchuk, here are some tips to help you crush your competition:

• ProBlogger looks at a 4 point formula for developing irresistible content.
• Cutting right to the chase, Smedio offers an excellent Small Business Social Media Cheat Sheet.
• Speaking of big ad budgets, Business Insider reports that CPG powerhouse P&G is going to slash its marketing budget in favor of social and search. Seems that even old dogs are beginning to learn some new tricks, eh?
• Mark Suster looks at balancing web and mobile in a post called “Web Second, Mobile First” that’s well worth the read as you plan your mobile strategy.
• And, finally, there’s been a lot of news about the importance of social sites for driving traffic and business. First, one study suggests Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. But, HubSpot offers data suggesting LinkedIn provides much greater value at driving leads. My take? Follow a “core and explore” methodology, focusing first on core initiatives, then testing new channels to see what works best for your business.

Of course, conducting successful tests requires solid measurement. If you’re not sure how to do that, take a look at our Website Analytics Fundamentals series or drop me a line and I’ll give you a hand.

Have a great weekend, Big Thinkers. Enjoy the game. And, say it with me now… Let’s go G-Men!

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