SoLoMo in Practice (Small Business E-commerce Link Digest)

SoLoMo (the social, mobile, local web) or SoLoMoPho (same thing, only putting more emphasis on photos), exists. In force. I hate the term. It’s really kind of silly. I prefer to call it the Transparent Web (so common, it’s always around you, but not in the way) and did a whole presentation on its meaning for a trade group a few days back.

Here’s this week’s evidence of what’s happening with it, whether you call it SoLoMo, SoLoMoPho or the Transparent Web and who’s getting the most value from it:

• Mashable reports Ben & Jerry’s wil run fans’ Instagram photos in local ads, bringing photos, local marketing and social (Instagram) together.
• Google knows that social, local and mobile are key to the web’s future. Happily, they’re sharing that knowledge, introducing targeting improvements to help more marketers “get local” for holidays
• I looked at President Obama’s winning campaign on this week’s podcast, noting it was likely the most social, local, mobile political campaign in history. Ars Technica peeks under the hood to see how they did it.
• Search Engine Land reports that the least visual social network Twitter will include top photos, videos & instant previews in its search results, casting aside that whole “least visual” label.
• Not to be outdone, TechCrunch says Facebook is finally launching a “Share” button for consumers’ mobile feed.
• And, finally, if you want to get more social in your marketing, Marketing Pilgrim offers 3 social media tricks to improving your online reputation. I’d also recommend my look this past week at community building and what community really looks like.

Have a great weekend, Big Thinkers. See you back here next week.

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Technorati Tags: social, social commerce, social marketing, social media, social strategy