Social Success? 9+ Tips to Think About This Week (Small Business E-commerce Link Digest – September 28, 2012)

It’s been a huge week on the social, local, mobile web. What, you think the NFL referees are the only big story this week? Seriously, there’s lots to talk about, so let’s dive right in:

1. Leading off, Business Insider has a good look at the ROI of social media for direct sales.
2. On a related note, MediaPost shows how social media leads to email and search conversion.
3. Of course, not everyone’s a fan. The Wall Street Journal talks about CEOs on Twitter and how fear makes some executives leery of social media.
4. What’s to fear? Well, Techcrunch reports Facebook is deleting lots of fake accounts, leading many Fan pages to lose followers.
5. Privacy is another challenge on Facebook. But I argued earlier this week that Facebook’s supposed privacy problem may not be this big a deal (this time).
6. Chris Abraham has a great post on Biznology explaining how business tweeting is a life-sentence.
7. Alexis Madrigal at The Atlantic details Urban Outfitter’s recent switch to iPads and asks whether this is the end of the cash register?
8. Speaking of Apple, CEO Tim Cook has issued an apology for its disastrous Maps app. Thinks looked at the what you can learn from Apple’s Maps mess earlier this week and also dug into the issue in more detail during this week’s podcast.
9. Mashable is reporting that Instagram now has more daily active users on mobile than Twitter.

And I’d like to welcome back the regular NFL refs. It’ll be fun to boo the real officials, instead of the replacements, for a change. Hope your weekend rocks, Big Thinkers! And I’ll see you back here next week with more social, local, mobile marketing goodness.

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