Olympian Content Marketing: 8 Content Marketing Tips (Small Business E-commerce Link Digest – July 27, 2012)

Hey, maybe you’ve heard, but there’s this big athletic competition starting up today over in London. Watching gifted and talented athletes give their all reminds me (as many things do) of the very best business owners and marketing managers. You’re competing every day for gold, silver, and bronze, too, competing and winning (and, sometimes, falling a little short). But, like the best athletes, you don’t give up. So, here’s an Olympic-sized list of content marketing tips for you. Let the Games begin!

1. Marketing Land explores how to weave content marketing into your company’s DNA.
2. Search plays a key role in content marketing. So SEO Nick explains how to optimize any page for your target keywords.
3. Some say a picture’s worth a thousand words. Kairay Media is among those folks and they list 6 reasons to utilize infographics in your content marketing strategy.
4. Mark Acsay at Webby Thoughts shows small businesses can blog like Fortune 500 companies. Not sure where to start? I’d recommend my guide on “How to Build Your Small Business Blog”.
5. Ryan Sammy at BlueGlass details 6 simple ways to grow your audience using social traffic.
6. Link-building plays an important role in your content strategy. Thankfully, James Agate has an amazing 6-month link building plan for an established website over on the SEOmoz blog (and you wondered why it was one of our 2012 Marketing and E-commerce All-Stars).
7. Not to be outdone, Search Engine Watch recommends 15 helpful link-building tools.
8. Finally, once you get people to your site, you want them to stick around. GoSquared offers 5 tips to increase engagement on your site.

Medal-worthy stuff all around from an amazing group of marketing superstars. They may not be able to pole vault or run 100 meters in 9 seconds, but they can help you lift your business to the medal platform. Enjoy!

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