Lots of adults use mobile phones. Seriously.

According to the Pew Internet & American Life Project,

“28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults”

The data is less favorable for location-based services like Foursquare or Gowalla, noting “…A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations.” However, it’s pretty clear that mobile usage is on the rise.

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