Is social marketing more important than search?

Today is Social Media Day. And given the growth of social media overall—to say nothing of social’s impact on search—the question of whether social is now more important than search really needs answering.

So here goes.

No. Social is not more important than search.

Wasn’t that easy?

The growth in consumers’ use of social is nothing short of extraordinary. It’s now the #1 online activity (ahead, even, of, ahem, adult, um… entertainment). But, search drives more targeted traffic and more revenues. And likely will continue to for some time to come.

Smart businesses will make sure to include social in their marketing plans. But search isn’t dead yet. And won’t be for a long time to come.

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