IAB: Internet Advertising Reaches A Record $15 Billion. That's Billion. With a "B".

The online marketing world is seriously heating up. TechCrunch reports on IAB numbers showing Internet advertising reached a record $15B In first half of 2011, up 23 percent from 2010. As the article notes,

“Search and Display each grew about 27 percent year-over-year, with Search more than doubling its previous year’s growth rate of 11.6 percent.”

I’m a big “where there’s smoke, there’s fire” kind of guy. At the same time, when the whole world zigs, is there an opportunity to zag?

What do you think? Is it time to jump in? Or time to find another medium?

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