How Brands are Moving Towards Direct-to-Consumer Commerce

Linda Bustos over at GetElastic has a great interview with Robert D’Loren, chairman and CEO of Xcel Brands / Isaac Mizrahi on brands selling direct to consumers and how to execute digital strategy. In particular, this jumped out at me:

“Q:What role do you believe mobile devices play in the in-store experience?

A: The future is now — the way people shop is changing and the rate of change is accelerating. Mobile commerce will soon trump desktop online sales and consumers will increasingly turn to mobile devices in stores for information and exploration.”

So true and very similar to what Procter & Gamble is showing with their moves to social and mobile. Definitely worth continuing to watch. And learn from. And emulate. In fact, you might want to check out the top 10 digital marketing and e-commerce posts from last month for some additional tips.

And if you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, you might want to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing:

Finally, if you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

• What Your Customers Expect from Mobile and E-commerce in 2014.
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56