Google says that mobile will account for 25% of paid search clicks in 2012

Moible and social go hand-in-hand. But apparently, search is still a huge part of the game. According to Search Engine Watch, mobile will account for 25% of paid search clicks on Google in 2012. Money quote:

“In comparing paid search ads performance on desktops vs. smartphones or tablets, Marin found that desktop ads actually have the lowest CTR, at 2.39 percent. This is in comparison to tablets and smartphones at 3.12 and 4.12 percent, respectively. Smartphones had the lowest cost per click, at $0.53. Tablet ads cost, on average, $0.63 per click, while desktops were highest at $0.83.”

Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

Technorati Tags: m-commerce, marketing, metrics, mobile, search, search engine marketing, sem, strategy