Customers carry the Internet in their pocket
According to a new study from O2 mobile in the UK
“Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (13 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes). “
And the breakdown of the data stuns:
| Activity | Time/day |
|---|---|
| Browsing the internet | 24.81 |
| Checking social networks | 17.49 |
| Playing games | 14.44 |
| Listening to music | 15.64 |
| Making calls | 12.13 |
| Checking/writing emails | 11.1 |
| Text messaging | 10.2 |
| Watching TV/films | 9.39 |
| Reading books | 9.3 |
| Taking photographs | 3.42 |
| Total | 128 |
As one blog put it, “It’s more smart than phone.” As I’m fond of saying, no one goes online anymore; they are online.
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