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9 Mobile Marketing and E-commerce Must-Reads for This Week (E-commerce Link Digest)

Shopping on mobile Happy Friday, Big Thinkers! No big setup this week, just plenty of juicy link goodness. Without further ado, here’s the list. Enjoy:

  1. Emarketer notes that agency planners find room for digital place-based media
  2. Linda Bustos at GetElastic highlights a cool infographic featuring the top 9 website redesign nightmares.
  3. Mobile Commerce Daily explains how retailers’ promotional strategies get mobile makeover with bigger lifecycle focus.
  4. Marketing Charts shows how search results can drive in-store visits.
  5. Chris Marentis on Search Engine Land looks at marketing in transit and selling to mobile searchers.
  6. The last couple episodes of Thinks Out Loud look at the scary changes coming to marketing and asks whether e-commerce innovation is over.
  7. Mobile Commerce Daily reports that one-third interested in paying for restaurant meals via mobile.
  8. More Makreting Charts data uncovers US omni-channel shopping behavior, by category.
  9. Big data isn’t perfect. But does that mean data-driven marketing won’t work for you?

Want more good stuff to get you through this Halloween weekend? Well then check out these 11 must-read trends and tips, 6 great weekend reads, 8 potentially game-changing trends, and the rest of the weekly E-commerce Link Digest series here.

And, if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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