The Myths of Mobile Marketing

I had the pleasure of speaking to the New York City chapter of HSMAI this afternoon about the myths and methods of mobile marketing (say that 5 times fast).

My slides are available here:

As ever, I’m available to speak to your group, too. You can get all the details here.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

• Today and Tomorrow: Mobile and the Changing Customer Journey
• What’s the Future of E-commerce? Look to the Past to Find Out
• Why You’re Slowing the Growth of Mobile E-commerce