Got Mobile? Consumer Trends Show Mobile Tipping Point Is Here
/~/media/Infographics/Report%20Infographics/2012/16%20-%20Digital%20differences/Gadget%20ownership%20over%20time.jpg?w=530&h=452&as=1)
The Pew Internet & American Life Project has new data showing some astonishing numbers:
- 85% of American adults have a cell phone
- 45% of American adults have a smartphone
- 18% have a tablet (though at least one source claims that’s climbed to 22%)
- 18% of an e-book reader
Sadly, Pew doesn’t update its data for teens as regularly (I know, First World problem), but I suspect the numbers are comparable (or maybe even a bit higher; for instance, their July 2011 survey showed 77% cell phone ownership but no breakout for smartphones).
The point being, of course, that mobile is now very, very, very mainstream. Not that this is big news. I’ve been talking about the growth of mobile for some time and what you can do to get ready. So the question remains, as you prepare for 2013, is mobile as big in your plans as it is in the real world?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.
This Post Has 6 Comments
Leave a Reply
You must be logged in to post a comment.
This site uses Akismet to reduce spam. Learn how your comment data is processed.
[…] Consumer Trends Show Mobile Tipping Point Is Here (Pew Research via Tim Peter)More stats coming from The Pew Internet & American Life Project: […]
[…] recent research from the Pew Internet & American Life study suggests that mobile has reached its tipping point while Google provides clear insights into the mutli-screen world. So, if mobile’s so […]
[…] Consumer Trends Show Mobile Tipping Point Is Here (Pew Research via Tim Peter) More stats coming from The Pew Internet & American Life Project: […]
[…] and map-based search, may be the killer app for mobile. And mobile is here. Now. Today. if your business relies on a physical location, you must appear in map search results. And that […]
[…] suggested that mobile’s tipping point is here. Apparently, though, it might not be a tipping point. It might be a […]
[…] (at least for now). Sure, it’s got to slow down eventually. But the data shows again and again and again and again that we’re a long way from seeing mobile growth run its […]