Google Uncovers Secrets of the Multi-Screen World

Ipsos and Google have new research out looking at how consumers navigate the multi-screen world. While the whole report is worth a read, the report essentially underscores that, in today’s world, it’s all e-commerce. Money quote:

“We found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity. So completing a task like booking a flight online or managing personal finances doesn’t just happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.  

With simultaneous usage, we found that TV no longer commands our undivided attention, with 77% of viewers watching TV with another device in hand. In many cases people search on their devices, inspired by what they see on TV. “

This continues to highlight that the future of e-commerce is very, very bright.

Given these facts, remember that mobile is less about the device and much more about the consumer’s situation. But in any case, it’s increasingly clear that mobile is a core component of your consumers’ internet use. The real question is whether your business is mobile enough and what you’re doing to close the gap.

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