It's All E-commerce… And F-commerce, Too.

Another great stat from TechCrunch this week noting 50% Of e-commerce site visitors are logged in to Facebook. Money quote:

“A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook.

Sociable Labs’ founder and CEO Nisan Gabbay explained that the target age market for an ecommerce site has surprisingly little influence on the percentage of visitors that were logged in to Facebook. Those aimed at college students were closer to 60%, but even those with middle aged saw at least 40% of visitors logged in.”

At the risk of repeating a broken record, e-commerce is now everywhere. “Shopping behavior” and “purchase funnels” intersect with ordinary, everyday activities on a regular basis. And the integration will only deepen over time. Stay tuned.

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