It's All E-Commerce, Revisited

About a month ago, I’d mentioned that it’s all e-commerce. A story on TechCrunch yesterday, “The Death of the Impulse Shopper,” illustrates why:

“According to a new study released from Deloitte, nine in 10 shoppers know what they’re buying before they arrive at a store, and more than eight in 10 (83 percent) have a set of brands in mind that they will consider.”

Your customers are better educated, armed with information before leaving home—and with the technology needed to answer any remaining questions. E-commerce is no longer a channel. It’s the whole shooting match.

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