10 More Things You Need to Know: The Top 10 Digital Marketing and E-commerce Posts in April

E-commerce and digital marketing continually evolve, with tons of changes pretty much every day. With that in mind, here are the top 10 posts from April to help you stay on top of the big headlines:

1. Plenty of retailers worry about losing business to e-commerce, and in particular, showrooming. But is it really a big deal? That’s the question behind last month’s top post, “Retailers lose 32% of shoppers to in-store mobile use. Or do they?”
2. Another important post explores the fact that, for Millennials and Gen X, there’s no such thing as offline.
3. Google drives a significant chunk of traffic for many businesses. Which explains the popularity of this post: “Why You Should Care Where Google’s Search Volume Comes From.”
4. Although just posted this week, my write-up “What Can Proctor & Gamble Teach You About the State of Digital Marketing?” clearly struck a nerve for many of you.
5. My weekly podcast generally proves popular, including this episode “Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web?”
6. Next up begins a run of my Travel Tuesday series posts, starting with“How Mobile Will Shape Guests’ On-Property Experience.”
7. Another Travel Tuesday post, “This Week’s Sign That Mobile Rules” comes in at #7.
8. And, our final Travel Tuesay post for this month asked “Search? Metasearch? What’s the Difference?”
9. Another podcast episode, “Why Your Customers’ Privacy Matters to Your Marketing” just squeaks in at #9.
10. And, this big look at net neutrality, “Why Comcast, AT&T, and Verizon Want to Screw Your Online Business,” rounds out this month’s list. While I think they’re all important, if you can read just one, this would be it.

There you have it, Big Thinkers, the 10 top e-commerce and digital strategy posts from April. If you like this list and want to see more like it in the future, or posts that drill down on any of these topics in more detail, be sure to leave a comment below.

Interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You may also want to review the tips in my recent presentation Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet Marketing:

Finally, if you’re interested in learning even more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

• What Your Customers Expect from Mobile and E-commerce in 2014.
• The Secrets Behind “It’s All E-commerce” for 2014
• Should Marketers Really Trust Google in 2014?
• The Zen of Digital Marketing Strategy
• 7 Steps to E-Commerce Heaven
• Today and Tomorrow: Mobile and The Changing Customer Journey
• Mobile Makes E-commerce Even More “Frictionless”
• Your 2014 Internet Marketing New Year’s Resolutions – Thinks Out Loud Episode 56