Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web? Thinks Out Loud Episode 69

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Should Your Mobile Marketing Strategy Focus on Apps or the Mobile Web?

• Mobile Search Reshapes the Path to Purchase – eMarketer
• Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
• For Millennials and Gen X, There’s No Such Thing as Offline – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
• 5 common mistakes killing your online marketing – E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates
• Social Usage During TV Time Still Small – eMarketer
• More Data Shows That, In Mobile, Apps Rule the Web
• The decline of the mobile web | chris dixon’s blog
• Techmeme: Rather than diminish the web, mobile apps build on and diversify it, enabling new experiences (John Gruber/Daring Fireball)
• Daring Fireball: Rethinking What We Mean by ‘Mobile Web’
• IBM Smarter PlanetVoice: Three Ways Companies Can Reinvent Themselves Digitally – Forbes
• How to Get in Your Customers’ Pants… Pocket
• Stick-On Circuit Could Put Your Phone On Your Finger For Pocket Change | Co.Design | business + design
• How thin, flexible electronics will revolutionize everything from user interfaces to packaging — Tech News and Analysis

You can also register to receive a free copy of my special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals.

If you’re looking for more e-commerce tips, check out my recent presentation Elements of E-commerce: How Digital Storytelling Drives Revenue and Results as well:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 12s

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