5 Content Marketing Planning and Execution Tips (Small Business E-commerce Link Digest – September 7, 2012)
Getting the most from your content marketing requires careful planning and consistent execution. But what makes those plans work? And what makes the execution effective? Here are 5+ tips to point you in the right direction:
- SEOmoz offers “The Ultimate Guide to Content Planning.” Cool stuff.
- Search Engine Watch asks whether directory links are still worth doing.
- Copyblogger recommends a 10-point plan for connecting with online influencers (without turning into a suck-up).
- While not directly related to content marketing, Harvard Business Review looks at the surprising secret to selling yourself that you can easily apply to your online marketing efforts.
- And, to close things out, you may want to look at 5 awesome content marketing lessons we’ve collected in the past.
Have a great weekend, Big Thinkers. We’ll see you back here next week.
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Technorati Tags: content, content marketing, content strategy
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My personal experience is that treating content marketing like a tactic, instead of like an effective means of truly interacting with your customer base, will always bring disappointing results.
When you truly create content from a place of wanting to learn about and help your audience, good things happen naturally for your business.
Great point, Jake. Well said. Thanks for reading and thanks for the comment!