Emarketer on Where to Reach Your Customers

Emarketer offered an interesting stat yesterday, showing changes in media consumption over the last 12 months. Money quote:

“US adults now spend more time with their mobile phones than with print magazines and newspapers combined, at 1 hour and 5 minutes vs. just 44 minutes.”

The graph is pretty telling, too:

Overall media consumption is up (fallout from the continuing challenges in the economy, maybe?), but radio and print have declined with most of those declines heading to TV, internet and mobile.

That’s not to say you shouldn’t use those media channels. But if you’re thinking about using the declining media channels, make damn sure your customers actually still use them too (and I wouldn’t base that on what they used to do).

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