First, a quick word about the podcast’s name. You’ll see some episodes listed under the show’s former name, Thinks Out Loud. It’s the same show, making the same argument. The name changed. The “thinking out loud” part didn’t.
For well over a decade, this show has made one argument: your biggest marketing problem isn’t your budget, your creative, or your team. It’s your dependence on platforms that don’t work for you.
For its first 460-plus episodes, the show was called Thinks Out Loud. It has become Digital Reset with Tim Peter. Whether you’re new here or you’ve been listening since episode one, this page is your guide to the episodes that matter most.
New here? Start with these three episodes before anything else.
They’ll tell you everything you need to know to make sure the show is worth your time.
Start Here
What is More Important than Marketing? (Episode 227)
The question I kept coming back to early in the show’s run. And honestly, it’s one that continues to shape everything that has followed.
How To Run Your Business As If Google Didn’t Exist (Episode 298)
I recorded this in 2020. I wish I had beaten the drum more loudly and that more people had listened then. What I said then is even more true now.
Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations, Episode 491)
This one doesn’t just outline the problem. It gives a good look at what you can actually do about it.
The Core Argument: Why Big Tech Is Your Biggest Marketing Problem
Long-time listeners have heard me say “Gatekeepers gonna gate” many times. Now it’s accelerating. These episodes trace the origins of the argument from its start right up to where we are today.
Who Owns the Customer? Marketing or Digital? (Episode 226)
Every business has to answer this question. When you get it wrong, it costs you.
Hope is Not a Business Strategy… Is It? (Episode 223)
One of those episodes where people continually listen all the way to the end. There’s a reason for that.
"Gatekeepers Gonna Gate" is Gonna Kill ChatGPT (Episode 477)
The same forces that made Google dominant are shaping the AI landscape. They’re not working in your favor… or ChatGPT’s.
The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)
ChatGPT started selling ads. Here’s what that actually means for your marketing spend.
Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495)
The data point that sounds like good news. It isn’t.
The Evidence: What’s Actually Happening Out There
Want some hard, cold data to back up your Digital Reset? Here’s what the numbers say.
AI Is Eating the World, But Who’s Paying for Dinner? (Episode 464)
Follow the money in AI and you’ll understand who the real winners are. And what you can do it if it isn’t you.
The House Always Wins: Lessons from Google’s 2025 Earnings (Episode 484)
Google’s earnings reports tell you everything you need to know about how Big Tech’s biggest dog keeps winning… and why that isn’t likely to change anytime soon.
Google’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
The most recent signal from Google about where search is going and what it means for your business.
The Frameworks: What To Do About It
Knowing the problem isn’t enough. These episodes are about what you actually do next.
How to Compete With Amazon (and Expedia and Google and…) (Episode 221)
The "and Expedia" in that title isn’t an accident. This is the episode where the competitive framework really clicked for me.
<Day One at Amazon and Developing a Digital Culture (Episode 325)
Strategy only works if you build the culture that can actually execute it. Jeff Bezos understood that. Far too many businesses don’t.
What’s the Point of Your Website in an Age of AI? (Episode 447)
If AI is answering your customers’ questions before they reach your site, you need a real answer to this question.
Rethinking Your Website in the Age of AI (Episode 473)
Where Episode 447 asks the question, this one gets into what you do about it.
Predicting the Future of Your Business (Episode 445)
I’m not a big fan of crystal balls. Instead, this episodes offers a practical way to think about where you need to be heading.
AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Episode 455)
I’ll keep saying this again and again: a tool doesn’t fix a flawed strategy.
The AI Inflection: What Changes and What Doesn’t
AI changes a lot. But it doesn’t change the underlying problem. Understanding the difference matters.
Is It Impossible for Marketers to Keep Up With AI? (Episode 459)
The question I hear from almost every marketer I talk to. Here’s my honest answer.
AI and Zero-Click Search: The Real Story (Episode 467)
Zero-click search is real. What it actually means for your business is more nuanced than the headlines suggest.
Why AI Won’t Kill Search — It’s Doing Something Much Bigger (Episode 483)
Most of the AI-and-search conversation is missing the bigger picture. This episode tries to fill that in.
The AI Value Gap: Why 82% of Companies Are Failing to Gain from AI (Digital Reset Episode 486)
The data on who’s winning with AI… and the real reason most companies aren’t among them.
55% of People Hate AI: How to Use It Without Losing Your Customers (Digital Reset Episode 493)
More than half your customers are skeptical of AI. Here’s how to use it without pushing them away.
Brand in the Age of AI: A Two-Part Conversation
I posted "the brand is the prompt" on LinkedIn and got a lot of pushback. Good. It made the argument stronger. These two episodes are best listened to in order.
The Brand Is the Prompt — The Idea, the Pushback, and Why It Still Holds (Episode 465)
Where the idea came from, the strongest objections people raised, and why I think it holds up.
Your Brand Is the Prompt: What It Actually Means for Your Business (Episode 474)
Once you accept the idea, what do you actually do with it? That’s what this episode is about.
The Hospitality Lens: For Hotels, Resorts, and Experiential Venues
If you’re in hospitality, the gatekeeper problem hit you harder and faster than just about anyone else. OTAs, Google Hotel Ads, and now AI all stand between you and your guest. These episodes speak to that directly. (Some of these appear earlier in the list; however, I wanted to call out the hospitality focus specifically to make them easier for you to find).
How to Compete With Amazon (and Expedia and Google and…) (Episode 221)
The "and Expedia" in that title isn’t an accident. This is the competitive framework for hotels and resorts trying to win direct against platform aggregators.
Your Brand Is the Prompt: What It Actually Means for Your Business (Episode 474)
The second half of this episode applies the brand framework directly to hotel guest relationships, loyalty programs, and what it actually means to be the brand guests ask for by name. The hospitality application starts about halfway through.
Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations, Episode 491)
The owned-demand framework in practice. This is the clearest answer I can give in 30 minutes or less to OTA and aggregator dependence.
Digital Reset with Tim Peter has offered more than 500 episodes since we got started. The ones above are the episodes I’d point you to first. They’re the arguments that have held up, the frameworks that still apply, and the conversations that matter most for where marketing is heading.
You can find every episode on:
Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.