The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline

I recently had the pleasure of speaking to the New Jersey Chapter of MENG (Marketing Executives Networking Group). They were a fantastic audience, offering great questions and a lively dialog. The talk highlighted companies like W Hotels, Nike, Tesco and other companies who get what the transition to social, local, and mobile means for their customers (like those I highlighted yesterday). If you’d like to take a look at the slides, they’re linked below:

I also recorded a brief video with NJ MENG Chapter president Monique de Maio on omnichannel marketing and how it pays off for brands:

As ever, I’m available to speak to your group, too. You can get all the details here.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

• Today and Tomorrow: Mobile and the Changing Customer Journey
• What’s the Future of E-commerce? Look to the Past to Find Out
• Why You’re Slowing the Growth of Mobile E-commerce